Blue Ocean Shift

Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth

Drawing on more than a decade of new work, Kim and Mauborgne show you
how to move beyond competing, inspire your people’s confidence, and seize
new growth, guiding you step-by-step through how to take your organization
from a red ocean crowded with competition to a blue ocean of uncontested
market space. By combining the insights of human psychology with practical
market-creating tools and real-world guidance, Kim and Mauborgne deliver the
definitive guide to shift yourself, your team, or your organization to new heights
of confidence, market creation, and growth. They show why nondisruptive
creation is as important as disruption in seizing new growth.

BLUE OCEAN SHIFT is packed with all-new research and examples of how
leaders in diverse industries and organizations made the shift and created new
markets by applying the process and tools outlined in the book. Whether you
are a cash-strapped startup or a large, established company, nonprofit or
national government, you will learn how to move from red to blue oceans in a
way that builds your people’s confidence so that they own and drive the

Author(s): ,
  • EAN: 9781509832163
  • Pages: 336
  • Format: Royal (234 x 153)
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