Mobinomics

Mxit and Africa's Mobile Revolution

This is a tale of dragons and knights played out from the South African town of Stellenbosch and of its impact felt in social chat rooms, in games played out on the moon, in mathematics classrooms across the African continent  and in drug-ravaged communities on the Cape Flats.

A story about technology, about revolutionising communication, about business, but above all a story of lives changed by mobile phones. Mobinomics tells of the people behind the Mxit phenomenon, and the potential for change that mobile phones have brought to Africa.

Read this story to understand the impact of mobile technology in Africa.

Author(s):
  • EAN: 9781920434366
  • eBook EAN: 9781920434403
  • Pages: 210
  • Format: Paperback (234 x 153 mm)
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Praise for Mobinomics

 

‘Mobinomics tells both the story of MXit, and how that encapsulates the meaning of “mobinomics”, and the personal story of Knott-Craig, it turns out to be a highly readable account of the company’s success in harnessing the potential of the cellphone-using market.’ – Daily Maverick

 

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