Six Billion Shoppers

The Companies Winning the Global E-Commerce Boom

From China to India to Nigeria, e-commerce is entering a golden era in countries
that were long left out of the e-commerce gold rush experienced in the West. If
the story of the first twenty years of e-commerce’s growth was set in
developed markets, the story of the next twenty years will be set in emerging
ones. The rise of e-commerce in emerging markets is being driven by three
major trends: widespread internet adoption, a rising middle class, and, most
importantly, innovative new business models that serve the needs of local
customers better than the models used by western e-commerce giants.

Six Billion Shoppers takes readers on an exciting and colorful journey around
the world to visit the next e-commerce mega markets and explore how a new
e-commerce boom is opening opportunities for entrepreneurs and global
brands alike. Traveling through Nigeria, China, India, Southeast Asia, and Latin
America, Porter Erisman addresses e-commerce across these new markets and
what it means for western brands. He argues that e-commerce in developing
countries is revolutionary and will play a much larger role in emerging markets
than in the West.

With e-commerce in emerging markets entering a rapid period
of expansion, Six Billion Shoppers explains how to seize the massive
opportunity created by emerging market consumers and provides practical
advice on how to ride this new business trend.

  • EAN: 9781509874743
  • Pages: 256
  • Format: Royal (234 x 153)
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