Dave Trott is the author of Creative Mischief and Predatory Thinking, and currently Chairman of The Gate London, part of The Gate Worldwide. Born in east London, he went to art school in New York on a Rockerfeller Scholarship. From there he began an illustrious career in advertising, as part of the creative team behind ‘Hello Tosh Gotta Toshiba’, ‘Aristonandonandon’, the Cadbury Flake ads and many, many more. Dave’s agency Gold Greenlees Trott was voted Agency Of The Year by Campaign Magazine, and Most Creative Agency In The World by Ad Age in New York. In 2004 he was given the D&AD President’s Award for lifetime achievement in advertising.