Misbelief

'In this thoughtful, moving and well-written book, Dan Ariely narrates his personal and professional journey to understand the world of misbelievers and conspiracy theories, and offers insights and tips that will hopefully help all of us protect our fragile social fabric from being torn apart by disinformation and distrust.'Yuval Noah Harari, Bestselling author of Sapiens

'Misbelief is an urgent examination of the human attraction to misinformation. This timely book can provide a crucial foundation for building a more empathetic and informed society.'Daniel H. Pink, NYT-bestselling author of The Power of Regret

'Once again Dan Ariely writes in a way that gets us to think and reflect about our human nature. In Misbelief, Ariely helps us understand the nature of our opinions, how they're formed, and how the forces of misinformation can distort them. This is an important book for those who want to understand themselves and the increasingly complex world around us.'Arianna Huffington, Founder & CEO, Thrive Global

'For most of us it is tempting to think that people misbelieve things because they are uneducated, unintelligent, or misinformed. But as one of the world's leading scientists studying beliefs, Dan Ariely, convincingly demonstrates in this important book (and as he discovered first hand in being wrongly accused of leading a nefarious conspiracy!), Misbelief is a process to which any of us can fall prey. More importantly, he offers science-based suggestions on what we can do about the polarization and breakdown in trust that comes with Misbelief.'Michael Shermer, Publisher of Skeptic magazine and author of Conspiracy