Book cover for The Power of Words

The Power of Words

Synopsis

Details

23 May 2024
304 pages
9781035041572
Imprint: Macmillan Business

Reviews

Both an essential, informative read and a comprehensive toolkit for anyone looking to elevate their communication and improve themselves. It uniquely combines insightful content with practical exercises, guiding readers to transform their verbal interactions and way of being in the world. Moreover, the engaging drawings within the book transform abstract communication principles into clear, memorable visuals, making complex ideas accessible. The Power of Words is perfect for those seeking to influence, inspire or simply communicate more effectively in their daily lives
Sigman finds the sweet spot between findings and experimental detail, and it makes for a compelling read. Entertaining . . . with moments of exhilaration
Sigman provides vivid depictions of foundational behavioural psychology experiments . . . and [his] clear passion for neuroscience makes it easy to browse
Mariano Sigman writes and thinks in a uniquely provocative way. He is a gifted cognitive neuroscientist . . . [who] makes learning about the mind and brain easy and almost automatic