Defy: The Power of No in a World that Demands Yes

'A powerful book. If you've ever compromised your principles to please others, DEFY will give you the will-and skill-to stand up for yourself.'Adam Grant, #1 New York Times bestselling author of Hidden Potential

'In DEFY, Sunita Sah brilliantly reframes our understanding of defiance-from an act of mere rebellion to a vital tool for personal growth and social change. This book is a powerful, even transformative, read for anyone who's ever felt the tension between doing what's expected and doing what's right.'Daniel H. Pink, #1 New York Times bestselling author of The Power of Regret, Drive, and When

'Dr. Sah is leading the charge on the science of compliance and defiance. DEFY changes our understanding about true consent and true dissent, a real yes and a real no. . . A must-read for all.'Dr. Robert Cialdini, New York Times bestselling author of Influence

'Dr. Sunita Sah has created this decisive how-to guide on defiance and acting in accordance with your deepest convictions. Firmly grounded in the latest science, DEFY will surely become a culture-shifting manifesto for all of us 'moral mavericks' who hope to use conscientious resistance to make the world a better place.'Jonah Berger, bestselling author of Magic Words, The Catalyst, Contagious, and Invisible Influence