Defy: The Power of No in a World that Demands Yes

'A must-read' - Dr. Robert Cialdini
'Transformative' - Daniel Pink
'A culture-shifting manifesto' - Jonah Berger


Why is it so hard to speak up, even when we know something's wrong?

This is the definitive book on defiance, a clear-eyed dissection of the forces that silence us, featuring groundbreaking research and legendary stories alongside everyday examples and strategies for how to unleash the power of...